Case Study: Alchempist

From 0 to launch in 8 days

Matt Chandler came to us a few days in to November 2020 with a product concept, no branding, and a seemingly impossible task.  He was aiming for a Black Friday launch of his new CBD gummies, and still needed to finalize the name, logo, get branding guidelines, come up with the label design, product photography, and marketing collateral.  We were up for the challenge.   

The Process
Matt knew his buyer would be the caretaker of the house, so the brand had to have a feminine element, but his target market was more of the young and busy professional trying to balance the often chaotic, modern lifestyle.  We needed to blend a natural, earthy feel, with modern tranquility. 

We got to work right away on the logo, turning back initial concepts in about 24 hours.  With revisions, we ended up with our final logo about 2 days into the process.  From there, we were able to create simple brand guidelines to keep us on track as we moved on to the most important part - the label.

A few days later and a few revisions back and forth, we not only had the label, but we had some 3D mock-ups - ultimately saving Matt precious time and thousands of dollars in product photography.  

The Results
1) Matt hit his goal and launched his product on Black Friday, in record time, complete with all the assets he needed.  He saved roughly $10,000 in branding assets (complete branding kit and guidelines, product label, product mock-ups to take the place of product photography, marketing collateral) by working with Upperhand Creative. 

2) He got all the assets he needed to launch back in just 8 days - his logo, branding, product label ready for print, and product mock-ups. 

3) He was able to remove himself from the branding process so he could focus on the logistics and marketing of his launch.  He had no time to waste, and needed to free up hours in his schedule to focus on what mattered.  Had he gone the other routes he was considering, it would have slowed him down considerably and he wouldn't have hit his Black Friday window. 
Matt's initial contact to us on November 4, 2020.
He started working with us on November 9th, and here are his final assets turned around on November 16th.
Build the Agency You've Always Wanted

Get a done-for-you design team, get happier clients that stay longer, and decrease your overhead to scale your agency.

Check Out What Happy Entrepreneurs Have To Say

"I recommend it to any person out there who's trying to bring their idea to life.  They will not regret it."

- Martin Harach, Functional Tennis Training
"We are constantly needing things turned around quickly and we don’t have an in-house team. The greatest challenge we are having is the amount of content we have that is always constantly changing that then, of course, needs to get re-formatted. Again, another reason we love you [for taking care of this for us]!"

- Sarah C., Enozo
"The traction you create by having a brand is incredible and that's what we've been able to do with the help of Upperhand.
So it was a God-send connecting with them. I kind of gave them what was on my mind, what I was thinking about, and [they] put together a brand... something that represented my dream. And now as a brand it's gaining traction and attracting people who think like I do..." 

- Howard Holliday
"So if you want to take your business to the next level in the most efficient way ever, in a way that will allow you to build upon blocks of success to reach your ultimate goal, get the Upperhand.  You won't regret it."

- Chip Mitchell, Get CHIP Fit
"Giana and Upperhand Creative have been great partners. Their work meets the professional standards that we require plus they have timely communication and are very easy to work with! I would recommend them for any business - small or large - or branding agencies who needs great work done quickly."

- Jami Lobpries, Alliance Fastpitch
"It's been an incredible experience working with Upperhand Creative. Everything from their responsiveness, the project management tools, and obviously the incredible talent and skill."

- David Komar, The Culture Guide
"In this day and age, branding requires an extraordinary amount of innovation and having the unique ability to create meaningful, emotional connections with consumers. [Upperhand] will not only make your brand stand out now - but also be recognized as a trusted resource in the long term.

- Eloiza Tecson, EY Ventures
"As a founder, you wear multiple hats and you must identify and prioritize where your time is best spent...I just let them know what I needed and they designed new elements that we're consistent with my brand."

- Aubrey Perry, Crackem
"Giana and her team consistently produce superb work. In addition, she is always readily available, and can produce with a very short turnaround. Would highly recommend her."

- Jonathan Cole, Corepay
"Starting a business can be scary, starting a business during a global pandemic can be even scarier. Upperhand creative took us by the hand (literally) and guided us every step of the way to starting our business. They paved us a solid foundation that will uphold our business for years to come. From a blue collar worker to now a successful business owner, I can truly say I couldn’t of done it without Upperhand Creative.

- Elizabeth and Josh Tanski, TNT Pool Tables
"The graphics are eye catching, the price is affordable, and working with them is easy. I would recommend using Upperhand Creative to anyone that needs a graphic designed for anything."

- Adam Dorman, 
"This was the first time using Upperhand Creative for my softball tournament events. They produced a dynamic piece with incredible graphics that popped. It surpassed my expectations and I highly recommend them to anyone with similar needs."

- Gary O., USSSA Softball
© Copyright 2020  - All Rights Reserved, Upperhand Creative