Case Study: Alliance Fastpitch

19x engagement, 8.5x More Impressions

"With Upperhand Creative, I not only save money, but I get professional results faster than the other two companies we hired." 

Background
Jami Lobpries and her team are turning the youth sports industry on its head with their new startup, Alliance Fastpitch.  Armed with the industry knowledge and passion, they faced the challenge of building credibility as a new entity entering a very established playing field.  And they needed to do it fast.

Their biggest problem was showing the softball world that they were credible and worth a look.  In a well-established industry, they faced the challenge of pulling loyalty from other brands and convincing people that they deserved a spot here.  They needed to find the resources and results their brand required without blowing the budget, and doing so in a short-time span in preparation for some of the largest events of the season.

The Process
We worked with The Alliance on creating a social strategy to cut through the noise and grab their audience's attention.  Within the first week of working with us, we created on brand-templates for use across different channels to start engaging their audience and attracting new followers.

From there, we were able to dial in on exactly what their audience wanted.  Through elevated design and content, we helped The Alliance establish themselves as a credible powerhouse worth looking at.

One of the main factors in Jami's success as an executive director of a new startup was that she was freed up to think strategically about other areas of the business and ways they could generate attention, and leave the execution, content, and branding to us.  As a result, The Alliance is on track to take over the industry with multiple 6-figures in revenue to show for their first year. 

The Results
1) By dialing in their content and social strategy, and by using on-brand templates and design geared at what their audience needed, The Alliance was able to increase their impressions by 8.5x the average of previous posts, and saw 19x more comments, likes, and engagement on their posts 

2) The Alliance is able to cut through a well-established industry as a new entity and create buzz and loyalty.  They are on track for multiple 6-figures generated and over 1000 teams registered before year one ends.

3) As a co-founder and executive director juggling multiple hats, Jami was able to free up her time, knowing that content and social media were going on auto-pilot, so that she could focus on generating more attention for their brand that converted to revenue.
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The Assets

Podcast & Event Content

Social Media Templates

Strategic Social Content

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