Case Study: Bully Boss Kennels

Brand Credibility, Presence and 426 New Subscribers in 2 Weeks

"We saw our social media presence skyrocket, as our Facebook page gained 426 subscribers in the first two weeks...; which for us was huge." 

Background
Brad and Alonzo of Bully Boss Kennels weren't sure which direction to head in when they came to us.  They hired a local designer to create their logo that they had been using, but didn't feel it truly represented the image they needed for their brand.

Their biggest problem was finding a way to translate their specific expertise and present themselves on the right platforms as the leading authority in microbully dog breeding. Without solid branding they believed in, they were reluctant to put their name out there.  As a result, it was difficult for them to gain traction and trust with their audience. 

The Process
Within 30 days, we completely transformed their entire brand identity that gave them the confidence they needed to start putting their brand out there.  We started with a redesign of their logo, and then created brand guidelines for them that our team would use to create other assets, such as social media posts and promotion materials.

"I could feel a cultural shift in the office.  Simply put, we had increased our professionalism. It was really cool to see."

Their industry responded.  Armed with their new strategy in place, they went out into the marketplace with their new brand identity and story, and saw their social media presence skyrocket, gaining 426 Facebook subscribers in the first two weeks after launch. Now, their brand continues to grow.

The Results
1) By dialing in their story and expertise, we are able to recreate a brand presence for them that aligned with who they are.  As a result, they were able to build up their audience from scratch and gain trust and credibility as an authority right away.

2) Bully Boss Kennels was able to amplify its brand and grow to 426 subscribers in just two weeks

3) As their external branding shifted, they felt an immediate shift in their office culture and performance as well.  They were able to get everything they needed to look like a million-dollar brand, without worrying about quality or going back-and-forth with their creative team, so they could focus on growing the business.
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