Martin Harach of Functional Tennis Training is a tennis pro with a unique perspective on training athletes. Everything he does centers around basic fundamentals and training from the bottom up, and his business is no exception. Martin came to us through one of our week-long challenges and at the time, he had an idea, a logo, and a day job that wasn't completely fulfilling for him.
His biggest problem was executing on his idea and creating a brand that would attract the right type of athlete he was looking for. In the early stages, he was focused on serving so many different types of players, and found himself overwhelmed without a path to clarity.
Martin recognized that he needed to clearly define his niche before he could dig into creating his brand. Once he started working with us, he was able to narrow down his niche and get clear on who he was targeting.
From there, Martin was able to increase his speed of execution tremendously with our team. He gave us a summary of his brand, and we created a full brand style guide for him. Using our strategy, Martin built out his content strategy and got to work on creating the right content to display his expertise and build authority within his target audience. We were able to take his raw content and create several info-products and social posts for Martin that he was able to use to begin generating leads.
As his idea began to transform into a business, we then took on the task of creating his website. Throughout the process, our team was closely involved with learning Martin's brand, allowing us to turn out consistent assets that aligned with his vision.
One of the main factors in Martin's success is that he was freed up to think strategically about his brand, and leave the execution to us. As a result, he found himself with extra hours in the day that he could dedicate to building his business and stop doing his full-time job.
1) Martin found clarity in narrowing down his niche and was able to quickly create powerful brand assets with our team to attract his target market. By working with us, he saved $5,000-8,000 that he would have had to invest had he not had our team behind him.
2) He got back hours in his day, allowing him to step away from his day-job and pursue his passion as his business came to life.
3) He is able to hyper-focus on the strategy behind his brand, and on creating content to add value to his audience, without having to waste time on executing these ideas and trusting our team to do that for him.