Case Study: Functional Tennis Training

How Functional Tennis Training Attracts It's Ideal Clients with Upperhand Creative

"It gave me a lot more hours in my day to stop doing my full-time job and dedicate those extra hours to building my own thing." 

Background
Martin Harach of Functional Tennis Training is a tennis pro with a unique perspective on training athletes.  Everything he does centers around basic fundamentals and training from the bottom up, and his business is no exception.  Martin came to us through one of our week-long challenges and at the time, he had an idea, a logo, and a day job that wasn't completely fulfilling for him.

His biggest problem was executing on his idea and creating a brand that would attract the right type of athlete he was looking for.  In the early stages, he was focused on serving so many different types of players, and found himself overwhelmed without a path to clarity.  

The Process
Martin recognized that he needed to clearly define his niche before he could dig into creating his brand.  Once he started working with us, he was able to narrow down his niche and get clear on who he was targeting.

From there, Martin was able to increase his speed of execution tremendously with our team.  He gave us a summary of his brand, and we created a full brand style guide for him.  Using our strategy, Martin built out his content strategy and got to work on creating the right content to display his expertise and build authority within his target audience.  We were able to take his raw content and create several info-products and social posts for Martin that he was able to use to begin generating leads.  

As his idea began to transform into a business, we then took on the task of creating his website.  Throughout the process, our team was closely involved with learning Martin's brand, allowing us to turn out consistent assets that aligned with his vision.  

One of the main factors in Martin's success is that he was freed up to think strategically about his brand, and leave the execution to us.  As a result, he found himself with extra hours in the day that he could dedicate to building his business and stop doing his full-time job. 


The Results
1) Martin found clarity in narrowing down his niche and was able to quickly create powerful brand assets with our team to attract his target market.  By working with us, he saved $5,000-8,000 that he would have had to invest had he not had our team behind him.  

2) He got back hours in his day, allowing him to step away from his day-job and pursue his passion as his business came to life. 

3) He is able to hyper-focus on the strategy behind his brand, and on creating content to add value to his audience, without having to waste time on executing these ideas and trusting our team to do that for him. 
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The Assets

Brand Guidelines and Social Templates

Podcast Thumbnails and Lead Magnet Pop Ups

eBooks

Check Out What Happy Entrepreneurs Have To Say

"I recommend it to any person out there who's trying to bring their idea to life.  They will not regret it."

- Martin Harach, Functional Tennis Training
"We are constantly needing things turned around quickly and we don’t have an in-house team. The greatest challenge we are having is the amount of content we have that is always constantly changing that then, of course, needs to get re-formatted. Again, another reason we love you [for taking care of this for us]!"

- Sarah C., Enozo
"The traction you create by having a brand is incredible and that's what we've been able to do with the help of Upperhand.
So it was a God-send connecting with them. I kind of gave them what was on my mind, what I was thinking about, and [they] put together a brand... something that represented my dream. And now as a brand it's gaining traction and attracting people who think like I do..." 

- Howard Holliday
"So if you want to take your business to the next level in the most efficient way ever, in a way that will allow you to build upon blocks of success to reach your ultimate goal, get the Upperhand.  You won't regret it."

- Chip Mitchell, Get CHIP Fit
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- Jami Lobpries, Alliance Fastpitch
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- David Komar, The Culture Guide
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- Eloiza Tecson, EY Ventures
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"Giana and her team consistently produce superb work. In addition, she is always readily available, and can produce with a very short turnaround. Would highly recommend her."

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- Adam Dorman, 
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- Gary O., USSSA Softball
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