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Case Study: Hive Over Matter

From Content Overwhelm to 23X More Views in less than 24 Hours

How This Productivity Coach Went from Content Overwhelm to 23X More YouTube Impressions in Just 24 Hours

"This is the first profitable year of my seedling business. I had an organic new student to my brand new course that I was launching through this program for the first time."

Background

Jomil Bell is the CEO and founder of Hive Over Matter, offering project management services to women entrepreneurs who are ready to scale and grow their businesses without burning out.

Before working with Upperhand Creative, Jomil was at a crossroads in her business. She knew she needed to be creating consistent content and showing up on social media, but lacked the time, technical skills, and desire to do it all herself.

Jomil had tried hiring various resources through platforms like Fiverr and Upwork to support her with social media presence and content creation, but struggled to find reliable help that could deliver the quality she needed.

She was posting sporadically, trying to create content herself, and using schedulers inconsistently. But at the end of the day, she kept running into the same issues - either a skill gap or a time gap to acquire the necessary skills.

The Process

From the start, Jomil was impressed by how Upperhand Creative's messaging resonated with her needs at just the right time. The onboarding process felt personalized, with valuable one-on-one coaching that aligned with Jomil's own approach.

Upperhand Creative's blend of automation, technology, and human touch gave Jomil confidence in their ability to support her growth. Majibi, her dedicated content specialist, stood out for his strong communication, technical skills, and seamless navigation of Jomil's digital tools and workflow. This was a game-changer compared to Jomil's past experiences with unreliable freelancers.

With Upperhand Creative, Jomil now has a sustainable content creation system. She can easily capture ideas and delegate the technical work, freeing her to focus on her zone of genius. Instead of feeling guilty, Jomil feels empowered by taking care of herself and growing her team in this way.

The Results

Profitable First Year:

With the support of her new content system, Jomil is celebrating her seedling business's first profitable year. She's already welcomed two organic new students to her brand new course.

23X More Impressions on YouTube:

By implementing Upperhand Creative's recommendations, such as optimizing video titles and thumbnails, Jomil saw some videos jump from 100 impressions to over 2,300 impressions. Majibi continues to analyze and optimize her content to boost performance.

Reclaimed Time and Energy:

Jomil no longer feels obligated to show up on social media daily or chase comments. She's free to focus on content creation and working one-on-one with clients, knowing her content system is running smoothly in the background.

Where were you before working with Upperhand Creative?

Before working with Upperhand Creative, I was at a crossroads in my business. I knew I needed to create consistent content and show up on social media, but I lacked the time, technical skills, and desire to do it all myself. I had tried hiring various freelancers, but struggled to find reliable help that could deliver the quality I needed. Trying to do it all was bringing up insecurities and proving unsustainable.

How did you find Upperhand Creative, and what made you decide to work with us?

I was really impressed by how Upperhand Creative's messaging resonated with my needs at just the right time. The level of one-on-one coaching engagement during onboarding aligned with what I value both as a client and as a coach myself.

What did you immediately recognize that needed fixing inside your business?

I recognized that I needed a sustainable system for content creation and social media presence. I knew I couldn't keep trying to do everything myself, but I also struggled to find reliable support that could handle the technical aspects and work well with my existing tools and workflows.

What were some big wins that occurred inside your business once we identified these problems?

A huge win was being paired with Majibi, my dedicated content specialist. His strong communication, technical proficiency, and ability to navigate my digital tools and asynchronous workflow gave me peace of mind for a productive long-term collaboration. With Upperhand Creative's support, I now have a calendar plan to capture content ideas in a way that feels organic and easy for me. I'm able to delegate the technical work, freeing me to focus on my zone of genius.

What are some "Before & After" results in tangible metrics you experienced in your business from working with us?

Thanks to my new content system, I'm celebrating my seedling business's first profitable year. I've already welcomed two organic new students to my brand new course. By implementing recommendations like optimizing video titles and thumbnails, I saw some videos jump from 100 impressions to over 2,300 impressions. Beyond the business results, I've personally shifted from feeling insecure and drained to confident and energized.

What would you say to someone considering working with Upperhand Creative?

If you're feeling stuck or spread too thin trying to handle content creation all on your own, I highly recommend working with Upperhand Creative. Their blend of personal touch, efficient systems, and skilled specialists will give you the support you need to show up consistently and grow your business without burning out. You deserve to focus on your zone of genius, and Upperhand Creative can help you get there.

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