Case Study: Julian Fung

13 New Clients for a Course that Wasn't Even Built Yet... without an email list!

“I ended up launching a beta version of my course in less than a month and I pre-sold 13 sign-ups for a course I hadn’t even built without an email list.”

Background
Julian is a travel hacker and was always taking 5-star vacations to exotic places for free. He had dabbled in building a course to teach others this process before, but never really got it out to the world or brought on any clients.

He was hesitant to launch his course until it was "perfect". He also felt like he needed to really build an audience before he launched and that he'd only ever posted a few personal things here and there. He felt that he hadn't positioned himself as a credible expert yet, so why would anyone pay him money for this? 

The Process
We took Julian through our branding and launch framework in just a couple of weeks. This process was twofold:
  • First, we defined his perfect client, developed his messaging, and structured his irresistible offer
  • ​Then, together we crafted the perfect launch post to fill his inbox with people that wanted to work with him and hand him money for his beta launch
  • ​We had him go live with all of this before his course was even built (he just had an outline of what he wanted to cover)
The best part was Julian did this without spending weeks creating organic content to try to build his email list. He didn't put up a fancy website or funnel. He just posted his carefully crafted launch post everywhere he had eyeballs (even though he thought he didn't have anyone following him), and he had packed out his beta launch.

The Results
Most people, Julian included at the beginning, think you need to be posting on social media consistently, have a following, and have an email list before you can launch your program successfully. But we worked with Julian to hone in his messaging, his offer, and his official launch post to generate 13 new clients for a course that wasn't even built yet...

Within 30 days, Julian:

1) had a fully-built course complete
2) made a profit before even creating a single module for the course
3) had successful case studies come through the program and get results, assets that 4) he can continue to leverage to grow and scale
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