Julian is a travel hacker and was always taking 5-star vacations to exotic places for free. He had dabbled in building a course to teach others this process before, but never really got it out to the world or brought on any clients.
He was hesitant to launch his course until it was "perfect". He also felt like he needed to really build an audience before he launched and that he'd only ever posted a few personal things here and there. He felt that he hadn't positioned himself as a credible expert yet, so why would anyone pay him money for this?
We took Julian through our branding and launch framework in just a couple of weeks. This process was twofold: