Case Study: Morgan Stuart

36% increase in video views on youtube in 30 days while working less

"On my YouTube Channel, the videos that [Upperhand created] actually have that optimized look and are edited without all my "ums" and extra words I put in there - those are getting a lot of views."

Morgan Stuart is a softball pro offering lessons to young athletes.  She also has an online training program to help develop their mental games and technical skills on the field. When Morgan came to us, she was trying to do everything on her own, including editing her videos and creating content while managing her business.

Her biggest problem was the hours of footage she had on hand that needed to be edited and cut down into usable pieces for her social media.  She didn't have the time, bandwidth, or resources to create the content she needed and she was stuck working in the business and not on it.  In the past, she had tried outsourcing some of this work to a pieced-together team of freelancers, but found that it quickly became time-consuming and expensive to manage them. 

The Process
Right away on our first strategy call, we were able to help Morgan get clear on her messaging and priorities as a founder, help reset her vision, and get her free from the weeds of her business so she could focus on the big picture.

We worked on creating an ascension plan and value ladder to organize all of her offers and give a clear path for her customers to take.

Meanwhile, our team went to work right away on creating solidified brand guidelines and custom social media templates within the first few days.  From there, we started editing the hours of raw footage she had available.  We took out filler, added visual elements to engage the viewer, and optimized the full-length videos for YouTube.

We then identified highlights from her footage and created branded assets with grabbing headlines for Instagram and Facebook.  We also turned some of these into graphic image quotes. 

Within the first week, Morgan had days worth of social media content she could easily schedule out and begin driving awareness and sales.  

The Results
1) Morgan was able to increase the views on her YouTube channel with the optimization work our team did, and she was able to drive new eyeballs from the social media content she put out to grow her audience.

2) She got back hours each day while she had quality content being delivered, ready to post, without her involvement.  She now has a team behind her turning around content quickly and she's able to trust them fully with her brand, ensuring she has consistent content going out to her audience and no longer has to worry about piecing together a team of expensive freelancers. 

3) She is now able to set her sights on growth for her company and no longer get bogged down in the day to day, and is able to maximize the time she spends working on the business and not in it
Build the Business You've Always Wanted

Increase your sales, bring new clients to you on auto-pilot, and build credibility in your industry in a couple clicks.

The Assets

Check Out What Happy Entrepreneurs Have To Say

"I recommend it to any person out there who's trying to bring their idea to life.  They will not regret it."

- Martin Harach, Functional Tennis Training
"We are constantly needing things turned around quickly and we don’t have an in-house team. The greatest challenge we are having is the amount of content we have that is always constantly changing that then, of course, needs to get re-formatted. Again, another reason we love you [for taking care of this for us]!"

- Sarah C., Enozo
"The traction you create by having a brand is incredible and that's what we've been able to do with the help of Upperhand.
So it was a God-send connecting with them. I kind of gave them what was on my mind, what I was thinking about, and [they] put together a brand... something that represented my dream. And now as a brand it's gaining traction and attracting people who think like I do..." 

- Howard Holliday
"So if you want to take your business to the next level in the most efficient way ever, in a way that will allow you to build upon blocks of success to reach your ultimate goal, get the Upperhand.  You won't regret it."

- Chip Mitchell, Get CHIP Fit
"Giana and Upperhand Creative have been great partners. Their work meets the professional standards that we require plus they have timely communication and are very easy to work with! I would recommend them for any business - small or large - or branding agencies who needs great work done quickly."

- Jami Lobpries, Alliance Fastpitch
"It's been an incredible experience working with Upperhand Creative. Everything from their responsiveness, the project management tools, and obviously the incredible talent and skill."

- David Komar, The Culture Guide
"In this day and age, branding requires an extraordinary amount of innovation and having the unique ability to create meaningful, emotional connections with consumers. [Upperhand] will not only make your brand stand out now - but also be recognized as a trusted resource in the long term.

- Eloiza Tecson, EY Ventures
"As a founder, you wear multiple hats and you must identify and prioritize where your time is best spent...I just let them know what I needed and they designed new elements that we're consistent with my brand."

- Aubrey Perry, Crackem
"Giana and her team consistently produce superb work. In addition, she is always readily available, and can produce with a very short turnaround. Would highly recommend her."

- Jonathan Cole, Corepay
"Starting a business can be scary, starting a business during a global pandemic can be even scarier. Upperhand creative took us by the hand (literally) and guided us every step of the way to starting our business. They paved us a solid foundation that will uphold our business for years to come. From a blue collar worker to now a successful business owner, I can truly say I couldn’t of done it without Upperhand Creative.

- Elizabeth and Josh Tanski, TNT Pool Tables
"The graphics are eye catching, the price is affordable, and working with them is easy. I would recommend using Upperhand Creative to anyone that needs a graphic designed for anything."

- Adam Dorman, 
"This was the first time using Upperhand Creative for my softball tournament events. They produced a dynamic piece with incredible graphics that popped. It surpassed my expectations and I highly recommend them to anyone with similar needs."

- Gary O., USSSA Softball
© Copyright 2020  - All Rights Reserved, Upperhand Creative