Case Study: Feldon Richards

Biggest Day Ever in Course Sales and +1362 Followers in His First Week, After Being Stuck at 35k Followers for Over a Year

“I already made my money back for the first payment FYI. I've never made this much in one day from course sales.”

Background
Feldon had a very successful online business when he came to us but was stuck at 35k followers on Instagram, his main source of revenue. He also was wanting to pivot more to his coaching and mentoring business. He was burnt out and stressed, feeling like his life constantly revolved around the content hamster wheel: coming up with ideas, creating and editing content, and posting.

He had been considering pivoting with his content, knowing he needed to do something different if he was going to continue to grow. He was nervous to try something new and wasn't sure how to go about it. 

The Process
From the first call with Feldon, we talked about moving his content into value-add talking head style videos. He wasn't sure what to say, how to film it, or what to do.
  • First, we clarified his coaching offer and his ideal avatar to identify what direction we needed to move in with his content
  • ​Then, we helped Feldon break through the limiting beliefs that had been keeping him stuck, helped improve his lighting and filming setup, and laid out content pillars
  • Together we crafted the perfect content strategy, style, and topics to help him move to a new level with his brand and provide value while driving higher-quality leads to his course
  • ​He immediately dove in and got to work, and had his best day ever in sales (and followers)
The Results
Feldon got results fast because he took immediate action. With our team behind him, he was able to just do and not overthink the process or talk himself out of it. By posting value-led and authentic content, instead of only going for "what's trending", Feldon is growing his audience at an unprecedented rate that's converting into sales. 

Within 7 days, Feldon:

1) had his best day ever in course sales 
2) made back his investment with us
3) finally broke the year-long plateau of followers and gained +1362 new audience members 
4) let go of the stress of the content hamster wheel while still growing his business
Build the Business You've Always Wanted

Increase your sales, bring new clients to you on auto-pilot, and build credibility in your industry in a couple clicks.

Check Out What Happy Entrepreneurs Have To Say

"I recommend it to any person out there who's trying to bring their idea to life.  They will not regret it."

- Martin Harach, Functional Tennis Training
"We are constantly needing things turned around quickly and we don’t have an in-house team. The greatest challenge we are having is the amount of content we have that is always constantly changing that then, of course, needs to get re-formatted. Again, another reason we love you [for taking care of this for us]!"

- Sarah C., Enozo
"The traction you create by having a brand is incredible and that's what we've been able to do with the help of Upperhand.
So it was a God-send connecting with them. I kind of gave them what was on my mind, what I was thinking about, and [they] put together a brand... something that represented my dream. And now as a brand it's gaining traction and attracting people who think like I do..." 

- Howard Holliday
"So if you want to take your business to the next level in the most efficient way ever, in a way that will allow you to build upon blocks of success to reach your ultimate goal, get the Upperhand.  You won't regret it."

- Chip Mitchell, Get CHIP Fit
"Giana and Upperhand Creative have been great partners. Their work meets the professional standards that we require plus they have timely communication and are very easy to work with! I would recommend them for any business - small or large - or branding agencies who needs great work done quickly."

- Jami Lobpries, Alliance Fastpitch
"It's been an incredible experience working with Upperhand Creative. Everything from their responsiveness, the project management tools, and obviously the incredible talent and skill."

- David Komar, The Culture Guide
"In this day and age, branding requires an extraordinary amount of innovation and having the unique ability to create meaningful, emotional connections with consumers. [Upperhand] will not only make your brand stand out now - but also be recognized as a trusted resource in the long term.

- Eloiza Tecson, EY Ventures
"As a founder, you wear multiple hats and you must identify and prioritize where your time is best spent...I just let them know what I needed and they designed new elements that we're consistent with my brand."

- Aubrey Perry, Crackem
"Giana and her team consistently produce superb work. In addition, she is always readily available, and can produce with a very short turnaround. Would highly recommend her."

- Jonathan Cole, Corepay
"Starting a business can be scary, starting a business during a global pandemic can be even scarier. Upperhand creative took us by the hand (literally) and guided us every step of the way to starting our business. They paved us a solid foundation that will uphold our business for years to come. From a blue collar worker to now a successful business owner, I can truly say I couldn’t of done it without Upperhand Creative.

- Elizabeth and Josh Tanski, TNT Pool Tables
"The graphics are eye catching, the price is affordable, and working with them is easy. I would recommend using Upperhand Creative to anyone that needs a graphic designed for anything."

- Adam Dorman, 
"This was the first time using Upperhand Creative for my softball tournament events. They produced a dynamic piece with incredible graphics that popped. It surpassed my expectations and I highly recommend them to anyone with similar needs."

- Gary O., USSSA Softball
© Copyright 2020  - All Rights Reserved, Upperhand Creative