Case Study: The Restaurant Coach

From Struggling to Post Content to a Flood of High-Quality Leads in Just 4 Weeks

How We Got The Restaurant Coach a Flood of High-Quality Leads and Consistent Content in Just 4 Weeks

“It has been a total game changer as far as the number of people going to my website, people signing up for a lot more of my lead magnets, people signing up and asking for one on one calls with me, a lot more people enrolling into my programs. And now the biggest thing I get from people all the time is like, you're always on my social media feed. I see your videos all over the place.”

Background
Donald Burns is known as "The Restaurant Coach" and works with independent restaurants to help them increase profits while working less in their business. 

Before working with Upperhand Creative, Donald struggled to consistently put out content while also running his business. He would create content sporadically whenever he had time, but it was a tedious process. Filming the videos was not too difficult for him, but editing them, adding captions, and getting the formatting right felt like it required another degree.

Donald knew the power of content after seeing entrepreneurs like Gary Vee and Grant Cardone, but he didn't have the $100,000 budget to hire a full content team. His brand presence was limited by his capacity to create and publish content on his own.

He needed a way to leverage himself and get his message out to more people consistently to grow his audience and attract clients. But the time-consuming content process made it feel impossible to replicate himself while still delivering for his current clients and programs.


The Process
Upperhand Creative offered Donald an affordable solution to his content struggles. By simply providing four long-format videos each month, Upperhand Creative's team would chop them up into 20-30 pieces of content and distribute them across the internet. This gave Donald the opportunity to have a brand presence like the big names in his industry without the huge financial investment that usually requires.

Working with Upperhand Creative has been a game-changer for Donald's content consistency. They helped him create a content calendar and held him accountable to it. Now, even if Donald is traveling or on a plane, his content goes out like clockwork every Monday at 3:00 PM when the Upperhand Creative team publishes his weekly YouTube video.

The Upperhand Creative team is responsive and dedicated to Donald's success. They communicate via Slack and any questions are usually answered within 20 minutes. The team genuinely wants to help Donald succeed and grow his brand.

Upperhand Creative also pairs Donald with a dedicated video editor who matches his style and brand. The transition to working directly with his editor was smooth, and they have developed a great working relationship. His editor is receptive to feedback on font sizes, images, and other details to really dial in the content to Donald's preferences.

Overall, the process of working with Upperhand Creative has been seamless. They have removed the burden of content creation from Donald's shoulders while helping him maintain a consistently growing online presence. The team is responsive, caring, and committed to helping Donald take his brand to the next level.
The Results

Flood of High-Quality Leads: 
Donald has seen a significant increase in high-quality leads. He's getting more website visits, more people signing up for his lead magnets, and more requests for one-on-one calls. This has directly translated into more enrollments in his coaching programs.

Increased YouTube Subscriptions, Views, and Brand Authority: 
Donald's content is now distributed consistently across multiple platforms, leading to people frequently mentioning that they see him everywhere. His YouTube subscriptions and video views have steadily climbed, especially in the last two months. People now recognize Donald as an authority in his space and feel like they know him before ever speaking with him directly.

Warm Leads Ready to Enroll: 
The flood of new leads has improved Donald's enrollment process for new clients. Leads are now warmed up to Donald's methodology and style through his content before hopping on a call. They have a better understanding of who he is as a coach and what he believes, making the sales process smoother and more efficient.



Where were you before Upperhand Creative?
Before working with Upperhand Creative, I was struggling to put out content consistently. I would create content sporadically whenever I had time, but it was a tedious process. Filming the videos was not too difficult, but editing them, adding captions, and getting the formatting right felt like it required another degree.
I knew the power of content after seeing entrepreneurs like Gary Vee and Grant Cardone, but I didn't have the budget to hire a full content team. My brand presence was limited by my capacity to create and publish content on my own.

How did you find Upperhand Creative, and what made you decide to work with us?
I saw that entrepreneurs like Alex Hormozi, Gary Vee, and Grant Cardone were putting out tons of content, but I knew I didn't have the $100,000 budget to have a content team like them. Then Upperhand Creative offered me an affordable solution. By providing just four long-format videos, their team would chop them up into 20-30 pieces of content and distribute them across the internet for me.

What were some big wins that occurred once you started working with us?
Working with Upperhand Creative has been a total game-changer. I'm getting significantly more website visits, lead magnet sign-ups, requests for one-on-one calls, and program enrollments.

The Upperhand Creative team helped me create a content calendar and held me accountable to it. Now, my content goes out like clockwork every Monday at 3:00 PM when they publish my weekly YouTube video. Even if I'm traveling, I know my content is being distributed consistently.

My YouTube subscriptions and video views have steadily climbed, especially in the last two months. People now mention seeing me everywhere online.

What would you say to someone considering working with Upperhand Creative?
If you want to build your brand and get more attention online, you've got to be putting out content consistently. But I know how tough that is to do on your own.
Every penny I've invested in Upperhand Creative has been well worth it. I'll stay a client as long as I'm in business because they take care of me and are dedicated to my success.
Jump on a call with Gianna and she'll walk you through their process. You'll see it's a solid program used by lots of entrepreneurs. It will definitely help you get the traction you need to take your brand to the next level.

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